A very alarming facebook ad for the Global bestseller, Steal Like An Artist by Austin Kleon

Books and social media hold mutual grugdes. It's still relatively odd to see an ad for a book, in my opinion.

Here is the screenshots of the original google doc of the facebook ad.

The goal was to catch the audience unawares and stop them from scrolling.

Then say something outrageous.

Classic. 10/10.

What are your thoughts?